体育赛事与上海旅游业互动发展研究  

The Interaction between Sport Events and Tourism in Shanghai

作　　者：黄海燕[1] 徐琳[1] 骆雷[1] 马洁[1] 

机构地区：[1]上海体育学院体育赛事研究中心,上海200438

出　　处：《上海体育学院学报》2013年第5期37-41,56,共6页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助青年项目(11CTY007);教育部"新世纪优秀人才支持计划"资助项目;全国优秀博士学位论文作者专项资助项目(201205)

摘　　要：运用专家访谈、实地考察、小型座谈会等研究方法,分析体育赛事与上海旅游业互动发展的基本情况,揭示互动发展存在的问题。建议:转变思想,推进互动;统筹规划,引导互动;创新体制,保障互动;搭建平台,支撑互动;整合资源,促进互动;创意设计,实现互动;重点突破,加速互动;打造品牌,升华互动。With the methods of expert interview, field investigation, and small symposium, the study focused on the interaction between sport events and tourism in Shanghai. Based on the existing problems, it suggests that thought should be changed to advance the interaction; plan be made on a whole to guide the interaction; system be renewed to guarantee the interaction; platform be established to support the interaction; resources be integrated to improve the interaction; designed be innovated to realize the interaction; the key points be broken through to speed up the interaction and brand be built to elevate the interaction.

关 键 词：体育赛事 上海旅游业 互动发展 

分 类 号：G80-05[文化科学—运动人体科学]