当代大学生消费行为现状与引导策略研究  

The Present Situation and Guidance Strategy of Contemporary College Students' Consumption Behavior

作　　者：裴慧君[1] 

机构地区：[1]常熟理工学院,江苏常熟215500

出　　处：《湖南工业职业技术学院学报》2013年第4期24-25,48,共3页Journal of Hunan Industry Polytechnic

摘　　要：大学生是中国未来消费市场的主力,其消费观念在某种程度上反映了他们的生活水平和价值取向。当代大学生的消费行为呈现出总体消费水平高、消费多元化、消费理性不足的特征,形成这些现象的主要原因可从社会环境、学校教育、家庭影响和自身意识等方面寻找。应当加强对当代大学生消费行为的教育引导,利用多种渠道和方式帮助他们树立科学理性的消费观念。College students are the main consumers of Chinese market in the future. Their consumption concept reflects their living level and value orientation in a certain extent. Contemporary college students’consumption behavior shows obvious characteristics of high consumption level, consumption diversification and irrational consumption. The main reasons of these characteristics can be found out from the social environment, school education, family condition and college students’own consciousness. The education and guidance for contemporary college students’consumption behavior should be strengthened through various ways to help them establish a scientific and rational consumption concept.

关 键 词：当代大学生 消费观念 消费行为 

分 类 号：G645.5[文化科学—高等教育学]