如何提高液体洗涤剂的竞争力  

How to improve the competitiveness of liquid detergent

作　　者：徐清 郭京萍 吴文浩 

机构地区：[1]诺维信(中国)投资有限公司,北京100085

出　　处：《日用化学品科学》2013年第9期1-3,共3页Detergent & Cosmetics

摘　　要：通过对洗衣用液体洗涤剂在中国与欧美市场的发展及发展动力进行比较,提出了液体洗涤剂在中国进一步可持续发展可能存在的一些困境。同时提出了使中国液体洗涤剂更能满足消费者需求、保持可持续发展的几点建议。This article has addressed some possible dilemmas about sustainable growth of liquid detergent product market in China based on the comparison of market trends and driving power between China and western countries. It also proposed a few consumers oriented solutions for the sustainable growth of liquid detergent market in China out of these dilemalas.

关 键 词：衣用液体洗涤剂 市场 趋势 可持续发展 

分 类 号：TQ649.63[化学工程—精细化工]