平面设计中的符号表达与应用  

Symbol Expression and Application in Graphic Design

作　　者：王兰珍[1] 

机构地区：[1]黄河科技学院,郑州450000

出　　处：《包装工程》2013年第18期112-114,共3页Packaging Engineering

摘　　要：分析平面设计和符号学的本质联系,结合生活中的图像符号、指示符号以及象征符号的各种实例,论述符号在人类与文化、信息之间沟通时所起的作用。提出在选择平面设计符号时,必须了解其可能有的、曾经有的甚至是既有的各种含义。把控所有变量,在作品中恰如其分地表达出设计师的设计思想和内在情感。It analyzed the nature of graphic design and semiotics contact.Combined with the symbol of the life of the image,the indicator as well as the various instances of the symbol,it discussed the role of symbols in the communication between the human and cultural,as well as information.It then analyzed the graphic design awareness and emphasis on symbols and their expression,to attempt to identify symbols characteristic symbol more accurately applied to graphic design,and finally put forward in the choice of graphic design symbols must it may have had some even established various meanings,to control all of its variables,to ensure that works can appropriately express their design ideas and inner feelings.

关 键 词：符号 符号学 视觉化 表现性思维 平面图形设计 

分 类 号：J511[艺术—艺术设计]