网络信息生态链评价研究——以淘宝网与腾讯拍拍为例  

Research on Network Information Ecological Chain

作　　者：李北伟[1] 徐越[1] 单既民[1] 魏昌龙[1] 张鑫琦[1] 富金鑫[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报理论与实践》2013年第9期38-42,47,共6页Information Studies:Theory & Application

基　　金：国家社会科学基金重大项目"网络信息生态链的形成机理与演进规律研究"的成果之一;项目编号:11&ZD180

摘　　要：文章基于前人对网络信息生态链类型及特点的研究,从5个方面对网络信息生态链进行综合评价:网络信息生态链的基本组成要素、网络信息生态链的竞争力、网络信息生态链信息流畅性、网络信息生态链的价值、网络信息生态链的稳定性。同时在我国现存的最具代表性的半强势网络信息生态链中选取淘宝网和腾讯拍拍为例进行实证分析,从而验证所建立的评价指标体系的准确性及可行性,为网络信息生态链的可持续发展提供了更具现实意义的理论依据。Based on the previous study of the types and characteristics of network information ecological chain, this article makes a comprehensive evaluation of network information ecological chain from 5 aspects： the basic elements of network information ecological chain, the competitiveness of network information ecological chain, the fluency of information of network information eco logical chain, the value of network information ecological chain, and the stability of network information ecological chain. Mean- while, the paper selects Taobao and Tencent as an example to make an empirical analysis, which are now the most representative semi-strong network information ecological chain in China, so as to verify the accuracy and feasibility of the proposed evaluation in dex system, and provide the theoretical basis of more practical significance for the sustainable development of network information ecological chain.

关 键 词：信息生态链 评价指标 实证研究 

分 类 号：G203[文化科学—传播学] F724.6[经济管理—产业经济]