标准化战略对物流产业发展的影响分析——基于长尾理论  

The Influence of Standardization Strategy on Logistics Industry Based on Long Tail Theory

作　　者：张琳[1] 吴文娟[1] 

机构地区：[1]广东外语外贸大学国际工商管理学院

出　　处：《战略决策研究》2013年第5期62-73,共12页Journal of Strategy and Decision-Making

摘　　要：本文基于长尾理论,构建标准化战略对物流产业发展的综合作用框架。分析表明,标准化战略通过促进物流规模扩大、降低物流成本,以及改善物流服务质量三个方面促进物流产业从长尾分布向云物流模式、专业化差异化、动态整合方向优化发展,并对标准化战略规划工作提出相关决策建议。This article constructs a framework of the influence of standardization strategy on logistics industry based on the long tail theory. Analysis shows that standardization strategy contributes to the development of logistics industry through enlarging logistics scale, reducing logistics cost, and improving logistics service quality. The long tail of logistics industry tends to develop cloud logistic, towards specialization, differentiation, and dynamic integration. This article also makes some suggestions about planning standardization strategy.

关 键 词：标准化战略 物流产业 长尾理论 

分 类 号：F259.22[经济管理—国民经济]