中国职业足球联赛的产品属性研究  

Study on Properties of Chinese Professional Football League

作　　者：谭刚[1] 易剑东[1] 

机构地区：[1]江西财经大学,江西南昌330013

出　　处：《体育科学》2013年第9期29-35,共7页China Sport Science

基　　金：国家哲学社会科学基金重大招标项目(09&ZD054);江西省社会科学"十二五"规划项目(11TY18)

摘　　要：通过文献资料调研,运用逻辑分析法,以经济学和比较的视角,从理论和实践两个层面对中国足球职业联赛赛事的产品属性进行分析。认为职业足球联赛赛事属于具有联合消费和一定外部性特征的准私人产品,具有较强竞争性和排他性。现阶段,中国职业足球联赛赛事竞争性属性尚未凸显;排他性不存在技术难题,但在一定程度上表现出排他不经济的特点;外部性特征已有所显现。中超赛事之所以在产品属性上有如此表现,既与中国职业足球所处发展历史阶段有关,亦与足球管理中心把联赛定位为准公共产品,偏好行政的管理方式有关。总体而言,中国职业足球联赛尚不规范,距离成熟的职业联赛业态差距明显。目前国内对于中国职业足球联赛的属性问题认识还比较模糊。By using the method of literature review and logical analysis, this paper analyzes the properties of Chinese Professional Football League based on the angle of economics and compa- ration, and from two aspects of theory and practice. The author points out that the Professional Football League matches belongs to quasi--personal products that feature joint consumption, some external characteristics, fierce competitiveness and exclusiveness. At present, there are no technical problems in the exclusiveness of the Chinese Professional Football League matches, but there are some exclusive and uneconomic features. The competitiveness has yet to be dis- covered, but the external features have appeared. The current status of the CSL matches are re- lated to the particular progressing stage as well as the positioning of it as a public product by the Football Management Center, which prefers administrative management mode. Generally speaking, the Chinese Professional Football League has not been up to standards and has a long way to go to become a mature professional league. We do not have a clear understanding of the Chinese Professional Football League in China. Further discussion and a clear-cut definition of the professional football will promote a uniform understanding of it among the Chinese football professionals and are crucial to deepen the professional football reform.

关 键 词：中国足球职业联赛 赛事 竞争性 排他性 外部性 

分 类 号：G80-05[文化科学—运动人体科学]