武术文化传播构建国家形象的战略对策  

The Strategy of the National Image Constructed by Wushu Culture Communication

作　　者：郭玉成[1] 范铜钢[1] 

机构地区：[1]上海体育学院武术学院,上海200438

出　　处：《中国体育科技》2013年第5期80-85,98,共7页China Sport Science and Technology

基　　金：教育部新世纪优秀人才支持计划资助项目(NCET-10-0085)

摘　　要：从政治学、社会学、文化学、传播学等不同视角,提出以传播武术文化为中心构建中国国家形象的战略和对策。研究认为,武术文化传播构建国家形象要形成"武术身份"、"武术认同"、"武术自觉"的基本共识;武术文化传播构建国家形象要具有国家维度、城市维度、农村维度的战略高度;武术文化传播构建国家形象要明确武术文化传播者、武术文化传播内容与武术文化传播受众三者之间的关系;武术文化传播构建国家形象要增强人际传播路径、群体传播路径与组织传播路径的有效性;武术文化传播对于提升国家核心竞争力、提高国家空间凝聚力、促进国家产业创造力、增强国家文化软实力和传承民族生命力等方面具有积极影响。This paper,seizing the opportunity of Wushu culture communication under the background of the upsurge of China,puts forward the strategy and countermeasures for the construction of Wushu-culture-communication-centered national image of China from the perspectives of political science,sociology,culturology,communication and so on.The result shows that the national image constructed by Wushu culture communication should form the basic view of＂Wushu identity＂,＂Wushu self-identity＂and＂Wushu consciousness＂;the national image constructed by Wushu culture communication should possess the strategic height of national dimension,city dimension,country dimension.The national image constructed by Wushu culture communication should clear the relationship between Wushu culture communicators,Wushu culture communication contents and Wushu culture communication audiences;the national image constructed by Wushu culture communication should strengthen the effectiveness of personal communication,group communication and organizational communication.Wushu culture communication has positive effects on promoting core competitiveness,cohesive force of the space,cultural soft power and inherit national vitality.

关 键 词：武术 武术文化 武术传播 国家形象 

分 类 号：G852[文化科学—民族体育]