谈海南度假酒店本土化的影响因素  

Analyzing the Influencing Factors of Localization for Hainan Resorts

作　　者：王莉[1] 

机构地区：[1]海南大学艺术学院,海南海口570228

出　　处：《科技创新导报》2013年第17期178-179,181,共3页Science and Technology Innovation Herald

基　　金：海南大学青年基金项目(qnjj1111)项目名称:国际旅游岛建设之地域文化酒店设计研究

摘　　要：随着国际旅游岛建设的全面推进,海南得天独厚的旅游资源和宽松优越的政策环境,吸引了国内外知名品牌度假酒店的纷纷入驻。当海南的本土文化与来自不同国家和地区的民族文化的碰撞时,本土化的主体地位可能被削弱,甚至丧失。研究海南度假酒店本土化建设的影响因素,将更好地为开展海南度假酒店本土化的建设打下坚实的基础。As the construction of international tourism island has been c＊Jmprehcnsively promoted, tile unique tourism resources and loose favorable, policy t, nvinmmcnt of Ilainan have attracted domestic and international famous brand resorts to settle here. While local vulture of Ilainan meets with other cultures from ditfen＇nt countries and regions, there will be conflicts and the, dominant position of localization may be weakened, or even lost. Therefore, researching the influencing factors of localization construction for Hainan resorts will better servr to carry out the Iocalization conslruclion for Hainan resorts and lay a solid foundation for that.

关 键 词：海南 度假酒店 本土化 影响因素 

分 类 号：F592.3[经济管理—旅游管理]