中国跨国公司“走出去”过程中的战略抉择  

Strategy Choice for China's Multi-National Corporation in the Course of“Going Out”

作　　者：周强[1] 张全红[1] 

机构地区：[1]五邑大学经济与管理学院,广东江门529020

出　　处：《西昌学院学报（社会科学版）》2013年第3期96-100,共5页Journal of Xichang University：Social Science Edition

基　　金：国家社会科学基金项目"当前中国农村多维贫困的测度与反贫困政策研究"(项目号:11BJL040);广东省自然科学基金项目"广东省经济益贫式增长的度量与潜在来源分解"(项目号:S2012010009683)

摘　　要：随着经济一体化的不断深入,中国经济长期保持着快速增长的同时,越来越多的国内企业为争取进一步的发展空间,在实施"走出去"战略的过程中都取得了显著的成就。然而,中国企业在跨国经营过程中有其自身的优势和劣势,也面临着外部的机遇和威胁。为最大程度的发挥企业优势,弥补劣势,借助机遇,规避威胁,在此运用SWOT分析法展开系统研究,并总结出有利于中国跨国公司经营和发展的策略建议。With the deepening of economic integration, more and more China＇ s enterprises take an active action in the ＂going out＂ strategy and carry out foreign direct investment measures to strive for the further development. China＇ s enterprises, however, have their own advantages and disadvantages, the external opportunities and threats in the course of transnational management. In order to maximize the strengths, make up for weakness, take advantage of opportunities and avoid threat, this paper has used the SWOT method to launch a systematic research. Based on the above analysis, several suggestions about management and development strategy for multinational corporations in China have been put forward to improve this situation at the end of this thesis.

关 键 词：跨国公司 FDI SWOT分析 战略 

分 类 号：C934[经济管理—管理学] F121.25