基于群体受众的网络互动科普模式研究  

Research on Network Interactive Popularization Science Mode of Mass Audience

作　　者：韩雪冰[1] 杨华[1] 周心赤 杨涛[3] 

机构地区：[1]吉林省科学技术信息研究所,吉林长春130021 [2]吉林省科学技术厅,吉林长春130021 [3]长春市教育局,吉林长春130021

出　　处：《现代情报》2013年第10期149-152,共4页Journal of Modern Information

摘　　要：为了建立更加广泛的科技传播渠道,提高网络科普工作的实施效果,本文在对网络受众主要群体结构和上网目的进行分析的基础上,结合当前网络互动载体特点,探讨基于群体受众的网络互动科普模式,分析了吉林省科普网在实践中的经验与问题,提出了开展个性化网络互动科普活动的建议。In order to establish more extensive seientific communieation channels, and improve the effect of network popu- lar science work, based on analyzing the main network audience ratio and their purpose, combined with the characteristics of cur- rent network interaction medium, the paper discusses the network interactive selenoe mode based on the analysis of the raass audi- enee. After analyzing practice and problems of Jilin Province Popularization of Science Network, the author puts forward the devel- opment of personalized network interactive popularization science.

关 键 词：科普 群体受众 网络科普 网络互动 

分 类 号：G252.8[文化科学—图书馆学] TN248.1[电子电信—物理电子学]