女高管的公关巧实力  

The skill of building public relations of female managers

作　　者：杨晓萍 曾韵同 向君 邓冰 向海燕 黎平 

机构地区：[1]深圳中康福药业有限公司 [2]深圳市卓越海仪科技有限公司 [3]华润怡宝有限公司综合管理部 [4]深圳市拉美西世酒业有限公司 [5]Onbi Baby International Inc.

出　　处：《经理人》2013年第10期110-113,19,共4页Manager

摘　　要：相比男性企业家，女性在公磁方面面临的挑战和困难是否更多？她们有着怎样的公关理念？直面对手，觥筹交错间、微妙场合中、剑拔弩张的谈判中，一场场公关战役，她们展示了怎样的巧实力？For every entrepreneur or high ranking manager, public relation penetrates every detail of business. It is also a big challenge for business women to deal with the public.They have a lot on their minds, such as development of enterprises, the success of business and the key to solve crisis......They will often have to fght in person public relation battles to gain proft, reputation and the existence of their enterprises. Compared to their male counterparts, whether women face more challenges and diffculties? What skills they have shown in those public relation battles?

关 键 词：公关理念 巧实力 高管 企业家 

分 类 号：F426.86[经济管理—产业经济]