医药营销专业“四位一体职场式”培养模式的研究与实践  

Research and Practice of the Training Mode of Pharmaceutical Marketing Professional “Four Integrated Work Place Type”

作　　者：师东菊[1] 魏赟鹏[1] 王军[1] 安祥林[1] 张久涛[1] 吴艳红[1] 

机构地区：[1]牡丹江医学院卫生管理学院,黑龙江牡丹江157011

出　　处：《西北医学教育》2013年第5期876-878,共3页Northwest Medical Education

基　　金：牡丹江医学院教育教学改革项目(201114);2011年黑龙江省高等教育教学教学改革项目;黑龙江省高等教育学会高等教育科学研究"十二五"重点规划课题(HGJXHB1110063)

摘　　要：随着医药产业的快速发展,社会对医药营销专业人才需求的不断增加,越来越多的医药院校开设了市场营销专业,但各校培养模式没有体现医药营销专业人才的培养特色。本文根据培养目标以学生的职业素质养成构建课程体系,加强理论与实践教学融合,实习与就业相结合,体现医药营销专业人才的培养特色,就医药营销专业围绕"四位一体职场式"培养模式进行研究与探讨。With the rapid development of medicine industry, the increasing demand of pharmaceutical marketing professional talents, a growing number of medical colleges and universities opened a marketing major, training mode but the pharmaceutical marketing professional talent training characteristics didn＇t be reflected. According to the training objectives to students＇ professional quality con- struction of curriculum system, to strengthen the teaching of theory and practice, combination of internships and jobs, pharmaceutical marketing professional talent training characteristics, as pharmaceutical marketing professional around ＂four one workplace type＂ training mode for research and dis- cussion.

关 键 词：医药营销专业 四位一体职场式 培养模式 

分 类 号：G642.0[文化科学—高等教育学]