苏南国家级非物质文化遗产文化旅游开发潜力研究  

Cultural Tourism Potential Evaluation on the National Intangible Cultural Heritages of the Southern Jiangsu

作　　者：吴媛媛[1] 颜节礼[1] 

机构地区：[1]江南大学商学院工商管理系,江苏无锡214122

出　　处：《地域研究与开发》2013年第5期157-162,共6页Areal Research and Development

基　　金：中央高校基本科研业务费专项资金项目(JUSRP10913);江苏省教育厅项目(2012SJD760043)

摘　　要：以苏州、无锡、常州、镇江、南京的3批国家级非物质文化遗产为研究对象,构建针对非遗文化旅游开发潜力的三级指标评价体系,通过专家评估法与层次分析法测算指标权重,对各评价因子进行模糊打分得到各市的综合评价结果。五市的非物质文化遗产的文化旅游潜力集中于Ⅱ、Ⅲ等级,总体品位突出,开发潜力大。南京的民俗类、苏州传统美术与表演艺术类优势明显,无锡、常州、镇江三市整体相对薄弱。除少数项目与旅游有较好的结合,大多项目囿于专业市场,但有较大的文化旅游开发空间。最后结合具体项目分类别提出非遗文化旅游的开发策略。Taking the case of the national intangible cultural heritage of the 5 cities--Suzhou, Wuxi, Chang- zhou, Zhenjiang and Nanjing--located in the southern Jiangsu, the article constructed a three-class index system on measuring cultural tourism potential including 24 indexes of third grade, used the expert and AHP methods to deter- mine the index weight, and fuzzy measured the indexes on each sort of the five cities. The results indicated that the tourism potential concentrated on II and III grades with outstanding taste and wide development space, especially the folk-custom resources in Nanjing and traditional art and handcraft ones in Suzhou are relatively well developed, whereas the resources of Wuxi, Changzhou and Zhenjiang were some original. From the sort of view, most of the i- tems were limited in their own professional fields. Based on the analysis of the concrete intangible cultural heritage items, the paper advanced corresponding development strategy.

关 键 词：非物质文化遗产 文化旅游 层次分析法 开发潜力 苏南 

分 类 号：F592.1[经济管理—旅游管理]