武术在孔子学院的传播与中国国家形象的构建  

The communication of Wushu in Confucius Institutes and the building of Chinese national image

作　　者：郭玉成[1] 李守培[2] 

机构地区：[1]上海体育学院武术学院,上海200438 [2]河北联合大学体育部,河北唐山063000

出　　处：《体育学刊》2013年第5期122-126,共5页Journal of Physical Education

基　　金：教育部新世纪优秀人才支持计划资助项目(NCET-10-0085)

摘　　要：武术作为中国文化的典型代表,得到众多孔子学院的青睐。武术面向孔子学院推广,需要引起国家重视,强化与有关部门合作,实事求是制定武术推广规划,突出面向各地孔子学院的传播与引导,落实"大武术观",推动武术标准化政策的实施。武术在孔子学院的传播,需要明确传播宗旨与定位;树立文化自信,在整体传播中各有侧重;加强"三教"建设,提升教学质量,形成品牌效应;从经费和科研两方面切实保障可持续发展;从理论和实践维度深度传播武术内涵,构建良好中国国家形象。As a typical representative of Chinese culture, Wushu is the favorite of many Confucius Institutes. The pro- motion of Wushu toward Confucius Institutes should draw the attention of China; China should intensify the coopera- tion between related departments, work out Wushu promotion plans factually, highlight the communication of Wushu toward Confucius Institutes across the world and its guidance, implement the ＂grand Wushu view＂, and boost the im- plementation of policies for Wushu standardization. For the communication of Wushu in Confucius Institutes, we should specify communication objectives and orientation, build up cultural confidence, have respective focuses during overall communication, strengthen ＂three-teaching＂ construction, enhance teaching quality, form a brand effect, practi- cally ensure sustainable development in such two aspects as fund and scientific research, profoundly communicate Wushu connotations in terms of theory and practice, and establish a nice Chinese national image.

关 键 词：民族传统体育 武术 文化传播 孔子学院 国家形象 

分 类 号：G852[文化科学—民族体育]