现代图书出版中的十大误区  

Ten Misguided Respects in Present Book Publishing

作　　者：鹿丽萍[1] 

机构地区：[1]武汉工业大学出版社,湖北武汉430070

出　　处：《武汉大学学报（人文社会科学版）》2000年第5期715-717,共3页

摘　　要：现代图书出版存在十大误区 :重数量轻质量、重效率轻功益、重迎合轻引导、重策划轻审稿、重商品价值轻文化价值、重模仿轻创新、重选题轻作者、重竞争轻联营、重炒作轻制作、重外部出击轻内部管理。必须纠正这些错误倾向 ,以促进出版业发展。There are ten misguided respects in present book publishing:paying great attention to quantity,efficiency,pandering to low tastes,planning,commodity value,imitation,the questions for selection,competition,publicizing,extending outwards,and correspondingly,neglecting quality,benefit,introducing the market need,going over the manuscripts,cultural value,origination,the authors,combined management,finishing the book products highly,the internal administration.These wrong tendencies should be put right to bring about a great advance in the publishing industry.\;

关 键 词：图书出版 图书质量 文化价值 创新 经营管理 

分 类 号：G239.2[文化科学]