我国滑雪产业核心竞争力的发展策略  

Development Strategy on the Core Competitiveness of Chinese Ski Industry

作　　者：翟金英[1] 

机构地区：[1]哈尔滨金融学院体育教研部,黑龙江哈尔滨150030

出　　处：《冰雪运动》2013年第2期85-88,共4页China Winter Sports

基　　金：教育部人文社会科学研究项目(12YJAZH126);黑龙江省社会科学一般项目(11B026);黑龙江省社会科学专项项目(12D070)

摘　　要：滑雪是新时期我国重要的新兴产业,提升滑雪产业需要以核心竞争力为中心,这样才能深层次推进滑雪产业的进步,达到提纲挈领的作用。以实地调查、信息资料为研究手段,对我国滑雪产业核心竞争力的形成和发展进行分析讨论,认为当前我国滑雪产业中存在配套设施不足、产业管理落后、产业品牌效应不明显、整体服务质量不高、产业的法律体系欠缺及滑雪文化缺失等问题,制约着滑雪产业核心竞争力的形成和发展。提出以培育滑雪运动品牌、增加滑雪产业文化底蕴、提高管理和服务质量、培育高素质滑雪客户群体等措施为手段,形成提升我国滑雪产业核心竞争力的发展策略,促进滑雪产业核心竞争力的真正形成。Ski industry is our country＇ s important infant industry in the new period. Jump - startmg ski in- dustry need to take the core competitiveness as the center, in order to deeply promote ski industry progress and achieved the brief and explicit function. Taking the research mean of field investigation and information, the paper has an analysis on the formation and development of the core competitiveness of Chinese ski indus- try. It thinks that the problems as follows： shortage of major supporting facilities, outmoded industrial man- agement, little industrial brand effects, poor overall service quality, incomplete industrial law system and lack of ski culture restricts the formation and development of the core competitiveness of Chinese ski indus- try. And it puts forward the strategy to cultivate skiing brand and cultural deposits, improve the management and service quality, foster high - quality customer groups, in order to form the developing strategy which can enhance and promote the core competitiveness of Chinese ski industry.

关 键 词：滑雪产业 核心竞争力 策略 

分 类 号：G805-052[文化科学—运动人体科学]