入境亚洲外国游客旅游动机差异分析  

Study on the Differences of Tourism Motivation of Inbound Tourists in Asia

作　　者：李兰君[1] 骆培聪[1,2] 李彬彬[1] 宋朱元[1] 

机构地区：[1]福建师范大学地理科学学院,福建福州350007 [2]福建师范大学旅游学院,福建福州350108

出　　处：《海南师范大学学报（自然科学版）》2013年第3期324-329,共6页Journal of Hainan Normal University（Natural Science）

摘　　要：亚洲客源市场在我国入境旅游中占有重要地位,因此,对来华旅游的亚洲外国游客的旅游动机进行研究具有重要意义.运用对应分析方法,对2007—2012年主要亚洲客源国的入境游客旅游动机差异进行定量分析.研究结果表明,来华旅游的亚洲外国游客人数占总入境外国游客人数的半数以上.各类来华的入境亚洲旅游者中以韩国最多,其次是日本;亚洲外国游客的旅游动机具有一定倾向性,存在显著差异.Grasping understanding the tourism motivations are important for sustainable development of destination tourism. In this paper, the correspondence analysis method was used to quantitatively analyze Asian travel motive differences from 2007 to 2012, it was found that Asian tourists to China accounted for half of the foreign tourists. The most inbound tourists came from south korea, and the second were from Japan. The motive of Asian tourists have tendency obvious difference.

关 键 词：旅游动机 入境游客 亚洲 

分 类 号：F590[经济管理—旅游管理]