政治新闻娱乐化——重在度的把握  

The Key of Entertaining Political News is to Control Its Degree

作　　者：成晓丽[1] 

机构地区：[1]中南财经政法大学武汉学院,湖北武汉430079

出　　处：《中南财经政法大学武汉学院学报》2012年第3期62-64,68,共4页Journal of Zhongnan University of Economics and Law Wuhan College

摘　　要：政治新闻娱乐化的倾向在新闻报道中体现的越来越明显，媒体为了吸引受众，对政治新闻的报道从以往的严肃刻板转向亲切生动，出现了明显的娱乐化倾向。其娱乐化倾向主要体现在两个方面，一是政治人物的娱乐化，一是政治事件的娱乐化。适度的娱乐化能改变政治新闻一贯的庄重严肃，引起受众感官刺激和阅读、视听兴趣，彰显人性化、平民化的色彩。而某些政治新闻的报道却出现了过度娱乐的倾向，使政治新闻的报道走向另一个极端，成为十足的娱乐新闻。这是必须警惕的现象，政治新闻的娱乐化，重在度的把握。The tendency of entertaining political news is becoming more obvious. In order to attract audiences, political news has changed from its seriousness and rigidness in the past to cordiality and vividness. Entertainment tendency ref- lects on the political figures and political events. The appropriate entertainment can change the majesty of political news, evoke the audience＇s excitement to read and audio-visual interest, highlight humane and civilian color. But the excessive entertainment tendency of some political news goes to the other extreme-complete entertainment news We must be alert to this phenomeniun. The key of entertaining political news is to control its dem＇ee.

关 键 词：政治新闻 政治人物 政治事件 娱乐化 

分 类 号：G212[文化科学—新闻学]