社交网络服务与网页游戏融合产业链研究  

The Study of Integration of Industrial Chain Based on SNS and WEBGAME

作　　者：袁裕辉[1] 余爽[1] 

机构地区：[1]广东技术师范学院经济与贸易学院,广东广州510635

出　　处：《广东技术师范学院学报》2013年第7期54-58,共5页Journal of Guangdong Polytechnic Normal University

基　　金：广东省自然科学基金资助项目--"基于复杂性理论的社会性网络服务(SNS)社区研究"(项目编号S2011010005321;项目负责人:袁裕辉)成果之一

摘　　要：社交网络服务与网页游戏融合产业链在凝聚客户价值、布局产业链、创新盈利模式上的商业价值均比单一化的社交网络服务(SNS)和网页游戏更强.本文通过分析单一SNS和网页游戏产业链存在的问题以及它们之间的相关性,构建融合产业链模型,并讨论其对SNS产业、网页游戏产业带来的商业价值.在此基础上,提出了由移动化、社会责任管理、社区游戏化、网页游戏社区化、社区营销平台化等构成的融合产业链组合运营策略.The industrial chain convergence between SNS and Web game could help enterprises increase customer value, integrate industrial chain and innovate profit model. All of these commercial values make the industrial chain convergence better than they are apart. This article discuss the problems of the single-chain of SNS industry and the single-chain of web game industry, and the industrial chain convergence model is proposed with the correlation between these two single-chains. At the end, we put forward the Combination of operating strateg of Integration of industry chain , including mobile, the social responsibility management, the SNS- gamification, web game-community, marketing platform operating strategies.

关 键 词：产业链 社会化网络服务 网页游戏 移动化 社会责任 运营策略 

分 类 号：TP31[自动化与计算机技术—计算机软件与理论]