乌石渔民转产转业的创新扩散过程分析  

Innovative diffusion process of Wushi fishermen’s transfer of product and occupation

作　　者：静恩英[1] 

机构地区：[1]广东海洋大学新闻系,广东湛江524088

出　　处：《辽宁工程技术大学学报（社会科学版）》2013年第3期276-279,共4页Journal of Liaoning Technical University(Social Science Edition)

基　　金：广东海洋大学校级课题资助项目(1012240)

摘　　要：针对广东湛江乌石镇渔民转产转业中存在的问题,采用田野调查和资料分析的方法,分析了乌石镇西村转产转业情况,结果表明:渔民转产转业从本质上是一个以政府为主导的中心化创新扩散,以各级政府部门为代表的一元多级化的创新代理人缺乏扩散创新的动力,加之终级代理人存在身份冲突等原因,导致这一创新扩散效果并不如意。In view of the problems in coastal fishermen＇s transfer of product and occupa- tion, ＂double-transfer＂, in Wushi town in Zhanjiang, Guangdong, field work and secondary data analysis were carried out to analyze the transfer of product and occupation in West Village of Wushi town. Findings show that the ＂double-transfer＂ is a centralized innovative diffusion led by government. Lack of incentive for diffusion innovation in one-ele-ment-multi-polarization agents represented by governments and identity conflicts in terminal agents led to the failure of ＂the double-transfer＂.

关 键 词：渔民 转产转业 创新扩散 代理人 中心化 身份冲突 

分 类 号：G206.3[文化科学—传播学]