沿海大开发背景下南通市旅游经济发展研究  

A Study of Tourism Development of Nantong City under the Background of China's Coastal Development

作　　者：余凤龙[1] 黄玉梅[1] 

机构地区：[1]南通大学地理科学学院,江苏南通226007

出　　处：《无锡商业职业技术学院学报》2013年第5期26-30,共5页Journal of Wuxi Vocational Institute of Commerce

基　　金：南通市社会科学基金(2013BNT0014;2012BNT0015)

摘　　要：江苏沿海大开发和旅游产业大发展给南通旅游业发展带来了前所未有的机遇与挑战。南通旅游经济发展速度较快,产业地位日趋凸显,在江苏沿海处于领先地位,但旅游经济规模偏低和发展不平衡,旅游产业实力不强和功能不完善。旅游资源禀赋、城市经济发展水平、对外交流程度和交通条件是影响南通旅游经济发展的主要因素。在借鉴我国沿海旅游较发达城市经验的基础上,从城市旅游品牌营造、旅游大项目建设、旅游营销和旅游政策扶持等提出推进南通旅游经济发展的对策。The national and provincial plan for the development of Jiangsu coastal regions and tourism industry brings both opportunities and challenges to the tourism industry of Nantong City. Nantong City＇s economy of tourism has developed rapidly for its tourism industry is developing faster than that of the other coastal regions of Jiangsu Province and gaining a more important position . However, the size of tourism economy is not big and the tourism development within different areas of the city is unbalanced. The tourism industry strength should be enhanced and the industrial function should be improved. Factors influencing Nantong City＇s tourism devel- opment are natural resources, economic development, level of foreign exchange and transportation. To improve its tourism development, the author believes, Nantong City should learn from the experience of the other more developed coastal cities, develop tourism brands , construct large tourism projects, step up tourism marketing and support the industry with preferential policy.

关 键 词：旅游经济 影响因素 对策 沿海城市 南通市 

分 类 号：F590.3[经济管理—旅游管理]