基于行动者网络理论的虚拟世界融合动力机制探析  

A Dynamic Mechanism of Virtual World's Integration Based on Actor Network Theory

作　　者：方引青[1] 吴洪[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《价值工程》2013年第30期1-5,共5页Value Engineering

基　　金：北京市哲学社会科学规划项目(项目编号:11JGB064)资助

摘　　要：社交元素和3D元素的融合是虚拟世界的发展趋势,融合的路径成为一个重要课题。以行动者网络理论为视角,利用行动者网络的转译原理对虚拟世界的融合进行了动力机制的分析,结果表明,通过行动者网络的建立,可以全面揭示虚拟世界融合过程中的动力因素以及各行动者之间的作用机制。指出具有一定实力的SNS虚拟社区和3D网络游戏运营商将率先打破同质化竞争格局,建立联合运营平台,主导融合的行动者网络的建立,政府和行业协会等外部因素也将起到引导和支持的作用。行动者网络理论的应用为探讨虚拟世界的融合提供了全新的视角,也为相关领域的进一步研究提供了一定的理论支撑。The integration of social and 3D elements is the unavoidable trend of virtual worlds. How to get them interconnected with each other has become a pressing research topic at present. A dynamic mechanism of virtual world＇s integration is examined on the basis of the actor network theory translation principle. This research shows that the actor network theory can not only reveal the dynamic factors of the virtual world＇s integration process, but also reveal the mechanism of the dynamic factors. It proclaims that some capable virtual world operators will first break the homogenization of competition by leading the formation of the integration actor network. Government, industry association, and other external factors will also play an important role in supporting and guiding it. The application of actor network theory provides a new view for the study of virtual world＇s integration dynamic mechanism, as well as a strong theoretical support for the further research.

关 键 词：行动者网络理论 虚拟世界的融合 动力机制 社交元素 3D元素 

分 类 号：C93[经济管理—管理学]