基于城市品牌建设的大同旅游节事整合研究  

The Integrated Research of Datong Tourism Festival Based on the Construction of City Brand

作　　者：李波[1] 

机构地区：[1]山西大同大学历史与旅游文化学院,山西大同037009

出　　处：《山西师范大学学报（自然科学版）》2013年第3期114-118,共5页Journal of Shanxi Normal University(Natural Science Edition)

摘　　要：近年来,大同举办的旅游节事活动很多,已经初步形成了代表性节事,但节庆效应的有限性与城市品牌建设的持续性还存在很大的矛盾.本文从这一角度出发,在研究发展旅游节事对城市品牌建设的作用的基础上,通过分析大同云冈文化艺术节发展态势及其存在问题,提出了大同旅游节事活动的整合方案.In recent years, numerous tourism activities are held in Datong, among which some representa- tive festivals have been initially formed. Meanwhile there is a big contradiction between the limited festive effect and the sustainable construction of city brand. From this aspect, the influence of developing tourism festival for the brand construction of city is studied. And the development situation and existing problems of Yungand cultur- al and art festival is analysed. Finally, an integrated proposal is proposed.

关 键 词：城市 品牌建设 旅游节事 整合 云冈文化艺术节 大同市 

分 类 号：F590[经济管理—旅游管理]