2009年以来我国网络流行语的传播机制研究  

Study on the communicate mechanism of the network Buzzwords since 2009

作　　者：于永宏[1] 

机构地区：[1]漳州职业技术学院人文社科与艺术系,福建漳州363000

出　　处：《漳州职业技术学院学报》2013年第3期28-33,共6页Journal of Zhangzhou Institute of Technology

摘　　要：选取近三年来一些最能代表社会舆论、简短精炼的网络流行语进行分析,以求可以深入挖掘网络流行语的形成与流行机制。通过分析发现,网络流行语不拘于传统媒体的规范用语要求,契合了网络这一媒介的传播特性,它在内容上的时代感、讽刺性和宣泄性,形式上的灵活性和创造性,使其突破了网络这个单一的传播渠道,成为包括传统媒体在内的全媒体的热捧。这些网络流行语在一定程度上折射并反映出社会现实,是由社会现实所引发的年轻群体对话语权的追求,有些网络流行语的广泛传播,更是促进了新闻事件的解决,取得了意想不到的效果。然而,盲目的跟风和复制只会削弱其传播效果,也有很多网络流行语出于商业利益的考虑,大有炒作之疑,急需规范这些网络行为。This article mainly analyses the formation of network catchwords and its popular mechanisms.Through the analysis,the network catchwords,different from the standardization of the traditional media,adapt to the network soil. They reflect the social reality,represented the younger＇s＇ pursuit of voice. Many of the catchwords also influenced all aspects of social life,promoted the solution of the news event. However,blindly follow suit and copy only will weaken its communication effect,also a lot of network catchword for reasons of commercial interests,may have a doubt of hype,and urgently needs to regulate the behavior of these networks.

关 键 词：网络流行语 传播机制 话语权 议题 

分 类 号：H030[语言文字—语言学]