农民专业合作社品牌建设的经验、问题与应对策略  

Experience,Problems and Strategies of Brand Construction of Farmers′ Professional Cooperatives

作　　者：王勇[1] 

机构地区：[1]青岛农业大学合作社学院,山东青岛266109

出　　处：《农机化研究》2013年第11期9-12,共4页Journal of Agricultural Mechanization Research

基　　金：山东省社会科学基金项目(09CJGZ35);黑龙江省社会科学基金项目(10C014);青岛农业大学博士科研启动基金项目(630906)

摘　　要：品牌建设是提升农业竞争力的重要依托。发展品牌农业是保证农产品质量管理跃上新台阶的重要途径。农民专业合作社重视品牌建设,通过宣传自有品牌或者区域品牌提高自身竞争力。农民专业合作社要在农产品品牌塑造和维护过程中得到了政府的很多支持。总体而言,农民专业合作社品牌的市场竞争力较低,需要从机制、制度上进行探索和创新。Brand construction is important rely of raising the agricultural competitiveness.Development brand agricultural is important way of ensure the quality management of agricultural products leap to a new stage.Farmers＇ professional cooperatives pay attention to brand building,through the propaganda own brand or regional brand to improve competitiveness.Farmers＇ professional cooperatives in agricultural product brand shaping and maintenance process lot of support from the government.In general,market competitiveness of brand of farmers＇ professional cooperatives is low,need to start from the mechanism,the system on exploration and innovation.

关 键 词：农民专业合作社 品牌建设 品牌维护 

分 类 号：F325.1[经济管理—产业经济]