目的地熟悉度对游客满意度评价及忠诚度的影响——以黄山风景区为例  

The Impact of Destination Familiarity on Tourist Satisfaction and Loyalty——A Case of Huangshan Scenic District

作　　者：高静[1,2] 徐长乐[1] 朱元秀[3] 

机构地区：[1]华东师范大学城市与区域经济系,上海200062 [2]上海对外经贸大学会展与旅游学院,上海201620 [3]盐城工学院人文学院,江苏盐城224051

出　　处：《华东经济管理》2013年第11期150-154,共5页East China Economic Management

基　　金：教育部人文社科青年基金项目(13YJC790003)

摘　　要：文章以黄山风景区为例,使用结构方程模型法、K-Means聚类法与单因素方差法分析了旅游目的地熟悉度维度与程度对游客满意度评价与忠诚度的影响,发现信息熟悉的影响力远大于经历熟悉,而熟悉程度保持在较高水平时游客的满意度评价与忠诚度会更高,即在中国旅游产业发展背景下游客对目的地的熟悉程度还远没有达到"U"形的拐点水平。The paper,taking Huangshan scenic district as an example,makes an analysis of the impact of destination famil-iarity on tourist satisfaction and loyalty from the perspective of its dimensions and levels. The result shows that tourism destina-tion familiarity includes two main dimensions：informational familiarity and experiential familiarity,and the effects of the for-mer are more important than the latter. At the same time,tourists at a high level familiarity feel more satisfaction and loyalty to tourism destination, which means the familiarity levels on tourism destination have not arrived at the turning point of“U”in China.

关 键 词：熟悉度维度 熟悉程度 旅游目的地 满意度 忠诚度 

分 类 号：F590[经济管理—旅游管理]