疗养院心理服务的“三要点”  

Three Points to Promote Psychological Service of the Sanatorium

作　　者：龚晓燕[1] 蒋霁[1] 吴张鹏[1] 

机构地区：[1]南京军区鼓浪屿疗养院外联办,厦门361002

出　　处：《解放军医院管理杂志》2013年第8期793-794,共2页Hospital Administration Journal of Chinese People's Liberation Army

摘　　要：针对军队疗养院心理学科发展过程中因受不能进行商业宣传限制,导致社会知晓度较低、市场份额不足的问题,提出了疗养院心理业务推广重点把握"做公益、善合作、多宣传"等三个要点,做公益着重青少年和老年两个人群;善合作应着重与地方心理咨询机构、医院心理专科、教育管理部门的合作;多宣传着重电视、报纸、网络等以参与公益活动的报道为主,以来访者及疗养员的口口相传为辅的宣传对策,是对疗养院心理业务推广的一种新的、有益的积极探索。The limit of unpermitted commercial advertising has led to low market share and insufficient social awareness of military sanitariums.Thus three points to extend psychological service were proposed as to do more public service,cooperation and propaganda：the public service should be focused on teenagers and the old;cooperation objective should focus on psychological counseling agencies,and local mental hospital specialist,the education administration department cooperation; propaganda should be focused on TV,newspapers,network.Making use of the report of public services and the patients are active methods to promote the psychological convalescence service.

关 键 词：军队 疗养院 心理业务 推广 

分 类 号：R197.32[医药卫生—卫生事业管理]