基于消费行为的三网融合业务需求分析  

Analysis of triple play business needs based on consumer behavior

作　　者：赵会娟[1] 王文树[2] 

机构地区：[1]西安邮电大学经济与管理学院,陕西西安710121 [2]西安邮电大学继续教育学院,陕西西安710121

出　　处：《西安邮电大学学报》2013年第5期112-116,共5页Journal of Xi’an University of Posts and Telecommunications

基　　金：陕西省教育厅专项科研计划基金资助项目(2010JK273);工业和信息化部软科学研究基金资助项目(2011R54)

摘　　要：为获取用户三网融合业务的消费习惯和意愿,推动三网融合业务开发与推广。通过对198位公众用户问卷调查,根据调查统计结果分析公众用户使用手机、电视和电脑三类终端的消费倾向与行为特征,从信息获取、商务交易和娱乐消费三个方面研究公众用户三网融合业务需求趋势,提出三网融合业务发展建议。In order to obtain the user＇s consumption habits and willingness for the triple pray service, a questionnaire survey of 198 public users is conducted. The consumption tendency and behavior characteristics of the public users to use mobile phone, TV and computer three terminals are analyzed. The business demands trend of triple play service is also discussed from three aspects of information acquirement, commerce and entertainment consumption. The suggestions on the triple play service development are provided based on mobile phone, TV and computer three terminals.

关 键 词：三网融合业务 消费行为 业务需求 

分 类 号：F127[经济管理—世界经济]