中国服装业的国际市场势力分析  

Analysis on the Competitiveness of Chinese Clothing Industry in the International Market

作　　者：王利荣[1] 

机构地区：[1]南通大学商学院,江苏南通226019

出　　处：《南通大学学报（社会科学版）》2013年第5期103-108,共6页Journal of Nantong University:Social Sciences Edition

基　　金：教育部人文社科青年基金项目(10YJCZH155)

摘　　要：针对我国纺织服装出口存在的"贫困化增长"现象,以男式棉制衬衫为例,通过建立剩余需求弹性模型,测度了中国服装在国际上的市场势力。结果显示,中国在美国、日本和澳大利亚三个市场都具备一定的市场势力,这意味着我国企业提高纺织出口产品价格,不会损害企业的出口利益。为此,建议我国应该充分发挥具有的市场势力,通过适当提高产品价格,生产和出口高质量的产品去参与国际竞争;并通过规范出口市场,鼓励纺织服装行业集中等措施,维持和提高中国纺织服装国际市场势力。Faced with the immiserizing growth in the exportation of textile and garment in China, this thesis takes cotton shirts for men as an example, and measures the competitiveness of Chinese clothing industry in the international market. The results reveal that Chinese clothing industry is of great competitiveness in America, Japan and Australia, which indicates that the benefits of enterprises will not be affected even if the exporting prices are increased. Therefore, we should play the competitiveness of Chinese clothing industry fully, increase the exporting prices and participate in the international competition with high-quality products. Meanwhile, the exportation of textile and garment should be regulated and there should be an integration in this field, so as to maintain and improve the competitiveness of Chinese clothing industry in the international market.

关 键 词：服装出口 市场势力 剩余需求弹性 

分 类 号：F426.86[经济管理—产业经济]