薄利多销 和气生财——渝西方言谚语中的渝西商贸文化精华探析  

Small Profits and Quick Returns, Kindness Bears Money Making——Exploration on the Essence of Business Culture of Western Chongqing in the Dialect and Proverb of Western Chongqing

作　　者：夏明宇[1] 吴朝平[2] 

机构地区：[1]重庆文理学院文化与传媒学院,重庆永川402160 [2]重庆文理学院学报编辑部,重庆永川402160

出　　处：《重庆文理学院学报（社会科学版）》2013年第6期103-108,共6页Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)

基　　金：重庆市社会科学规划项目"渝西民间文学的发掘研究与教育传承"(项目号:2011YBWX086)研究成果

摘　　要：与农业谚等谚语大户比,渝西商业谚语的数量虽然不是很多,却也仍旧精彩地承载了渝西地区商贸文化的精华性思想,那就是"主张薄利多销,信守和气生财,强调质量领先,倡导‘远走近刨’"这样四句话。Compared with the numerous agricultural proverbs, the business proverbs are much less in quantity, but they still fantastically inherit the essence thoughts of business culture of western Chongqing, which conclude the four meanings, small profits and quick return, kindness bears money making, quality keeps ahead, and extend the business far way.

关 键 词：渝西商业谚语 渝西商贸文化 精华性思想 

分 类 号：G122[文化科学]