“新受众研究”的学术史坐标及受众理论的多维空间  

Coordinate of New Audience Research and Multi-dimensions of Audience Theory

作　　者：曹书乐[1] 何威[2] 

机构地区：[1]清华大学新闻与传播学院 [2]北京师范大学艺术与传媒学院

出　　处：《新闻与传播研究》2013年第10期21-33,126,共13页Journalism & Communication

摘　　要：近30年来,"新受众研究"的潮流在英国萌芽并壮大,影响力也辐射了欧陆乃至世界的媒介与传播学界。本文以传播理论史视角,检视了"新受众研究"的出现及其与英国文化研究的渊源、阐释民族志方法的应用、"新受众研究"作为传播研究潮流的特点以及学界对它的批判与反思、当下受众研究方法的创新。进而,在回顾欧美学界对受众研究的理论分类后,提出以多种问题为维度建构的虚拟空间来定位各种受众研究,从而避免简单线性的进步主义观点。In the last 30 years,academics witnessed the emergence and growth of new audience research in the UK and its continuous impact on European and American media researches.This paper,taking a retrospective study approach,reviews the researches from Hall to Morley,hence the rise of new audience research,and its application of interpretive ethnography.After analyzing the concept and characteristics of new audience research as a research current,the paper discusses fellow scholars' criticisms and reflections on it,and the renovation of research methods on today's audience research.The paper then reviews the different categories of audience researches in the West,and proposes that various audience researches should be positioned in multi-dimensional spaces to avoid the simple lineal progressivism point of view.

关 键 词：新受众研究 受众研究 文化研究 理论史 

分 类 号：G206[文化科学—传播学]