基于PEST方法对我国体育产业发展的相关分析  

Correlation Analysis on the Development of Sports Industry in China based on the PEST Method

作　　者：李颖[1] 

机构地区：[1]河北师范大学体育学院,河北石家庄050024

出　　处：《河北经贸大学学报》2013年第6期124-126,共3页Journal of Hebei University of Economics and Business

基　　金：河北省社会科学基金项目(HB12TY010)

摘　　要：体育产业竞争力是反映一个国家或地区体育产业综合实力和发展水平的重要体现。PEST方法剖析我国体育产业的宏观环境,可以找出影响体育产业发展的关键要素,为提升我国体育产业竞争力奠定基础。Sports industry competitiveness is an important reflection of comprehensive strength and development level of a country or area＇s sports industry. Using PEST method to analyze the macro environment of sports industry in Chin can find out key elements influencing the sports industry development, and lay the foundation for enhancing the competitiveness of the sports industry in China.

关 键 词：体育产业 PEST分析 宏观环境 体育产业政策 体育品牌 体育服务业 体育消费 体育科技 

分 类 号：G80-052[文化科学—运动人体科学]