传播与妈祖文化的关系——以妈祖文学作品为例  

The Relationship between Modern Communication and Mazu Culture——A Case Study of Mazu Literature

作　　者：吉峰[1] 

机构地区：[1]莆田学院文化与传播学院,福建莆田351100

出　　处：《怀化学院学报》2013年第10期84-86,共3页Journal of Huaihua University

基　　金：教育部人文社会科学课题(青年项目)"理论阐述与再构:闽台妈祖文化思想传播研究"阶段性成果(13YJCZH058);莆田学院妈祖文化研究院年度规划课题:"妈祖文化传播研究--以历代妈祖诗咏为视角";"整合营销传播视域下福建妈祖文化的跨文化传播研究"阶段成果;福建省高校服务海西建设重点项目"妈祖文化传承与海峡西岸经济区建设"阶段性成果(2008HX01)

摘　　要：妈祖文化与传播活动密不可分,传播以文化为灵魂,文化因传播而存在。妈祖文化需要借助一定的传播手段才能成为社会文化的一部分,并在现实生活中发挥其文化正能量。现代传播是妈祖文化走向大众的物质与技术载体,使妈祖文化的价值得以体现,推动了妈祖文化思想的普及与提升。传播媒介的不断革新促进了妈祖文化内涵的不断丰富和变迁,并且直接塑造了妈祖文化的生产方式。当然,传播对妈祖文化的代际传承也产生了影响。在现代传播环境下,传播形态的具有包容性和开放性,在探索如何拓宽妈祖文化受众,特别是吸引年轻受众群体对于妈祖文化的关注,不妨多尝试。Mazu culture is closely connected with modem communications. Culture is the soul of communication and communication is the reason of culture existence. The Mazu culture needs a certain modem communication means to become a part of social culture and exerts its culture positive energy in real life. Modem communication proves to be of a great tool in popularizing Mazu culture value and promoting Mazu culture thought. The innovation of new media promotes the enrichment of Mazu culture connotation and directly shapes the Mazu culture mode of production. Communication between generations of Mazu culture, of course, also had an impact. In modem media environment, by using either inclusive or open communication form, we should explore how to broaden the audience of Mazu culture and attract the attention of younger audiences to Mazu culture.

关 键 词：传播 妈祖文化 文学 

分 类 号：I206[文学—中国文学]