手机购物:商家与消费者共赢——NFC在零售业的应用  

Shopping by mobile: to get win-to-win between business company and consumers——NFC Application in Retail Industry

作　　者：杜寒[1] 

机构地区：[1]中国物品编码中心

出　　处：《中国自动识别技术》2013年第5期65-67,12,共3页China AUTO-ID

摘　　要：NFC英文全称Near Field Communication（近距离无线通信），由射频识别（RFID）及互联互通技术整合演变而来，在单个芯片上结合感应式读卡器、感应式卡片和点对点的功能，能在短距离内与兼容设备进行识别和数据交换，发展态势相当迅速。By setting and implementing mobile strategy, retailer needs to pay more attention on data accumulation and application, in order to enrich consumer shopping experience and optimize supply chain. NFC plays an important role in this revolution.

关 键 词：NFC 零售业 消费者 近距离无线通信 应用 商家 购物 手机 

分 类 号：F49[经济管理—产业经济] F713.32