构建基于大数据的电信产品研发和运营体系  

Building a System for Telecom Product Development and Operating System Based on Big Data

作　　者：赵钧[1] 邱晨旭[1] 贺仁龙[1] 

机构地区：[1]中国电信股份公司上海研究院,上海200122

出　　处：《电信科学》2013年第10期156-159,共4页Telecommunications Science

摘　　要：随着大数据时代的来临,电信运营商已经认识到数据是企业最重要的战略资源,能否管好、用好数据成为未来跨行业竞争成败的关键。分析了电信运营商现有产品研发和运营体系中存在的问题以及大数据时代影响电信运营商产品研发方向和运营布局的重大变化,提出了基于大数据的数据产品化的新理念重构电信运营商产品研发和运营体系的思路,最后对构建基于大数据的电信产品研发和运营体系给出了举措建议。With the advent of the era of big data,telecom operators have come to realize that data is the most important strategic resource for an enterprise.Whether it can manage and make good use of data will be the key to success in future cross-sector competition.The existing problems in telecom operator＇s product development and operating systems were analyzed,and the major changes in telecom operator＇s direction of product development and operational layout affected by the era of big data were discussed.New concept of data products based on large data,and ideas on reconstruction of carriers product development and operating systems were proposed.Finally the initiative proposal for building telecom product development and operating systems based on large data were given.

关 键 词：运营商 大数据 产品研发 数据产品化 

分 类 号：TN915.07[电子电信—通信与信息系统]