基于南京意象的旅游纪念品造型定量分析与设计  

Quantitative analysis and design on souvenirs modeling based on Nanjing image

作　　者：杨飞[1] 肖茂华[1] 钱筱琳[1] 

机构地区：[1]南京农业大学工学院,江苏南京210031

出　　处：《机械设计》2013年第10期122-125,共4页Journal of Machine Design

基　　金：中央高校基本科研基金资助项目(SK2011023);江苏省科技成果专项资金资助项目(BA2010055)

摘　　要：提出采用方差分析和SNK比较法相结合进行旅游纪念品造型的定量分析方法.在意象词四聚类结果的基础上,从产品造型的椭圆弧短长轴比值特征、颜色特征、材质特征3方面,分析钥匙扣是否能传达预定意象及传达程度.通过对实验结果的方差分析,并进一步通过SNK比较法分析得出：红色至黄色、蓝色至灰色的色系能产生“最古朴”、“最灵秀”、“最大器”和“最庄重”的效果；椭圆弧短长轴比值的取值范围在0.4 ～0.6,能达到“最古朴”、“最大器”和“最庄重”的效果最后,以钥匙扣为例进行了基于南京意象的设计应用及分析.A quantitative analysis method Conlbining variance analysis with SNK comparison method is presented. From the short- long axis ratio of ellipticarc color and material, the analysis on whether and how extent the above elements can express the prede- termined image when developing key buckle. Through the variance analysis to experimental result, some conelusions can he obtained based on SNK comparison method. The colors from red to yellow and from blue to grey can produce the image of the quaintest, the wittiest, the most generous and the most solemn. Short-long axis ra- tio of ellipticare ranging from 0.4 to 0.6 can achieve the image of the quaintest, the most generous and the most solemn. At last, tak- ing the design of key buckle as an example, the design application and analysis are carried out based on Nanjing image.

关 键 词：造型设计 南京意象 定量分析 方差分析 SNK比较法 

分 类 号：TB472[一般工业技术—工业设计]