民族风格服装品牌的现状与发展探析  

Analysis on current situation and development of clothing brand with national style

作　　者：刘君[1] 白敬艳[1] 赖秋劲[1] 

机构地区：[1]深圳职业技术学院艺术设计学院,深圳518049

出　　处：《丝绸》2013年第10期61-65,共5页Journal of Silk

基　　金：深圳市哲学社会科学"十二五"规划课题(125C041)

摘　　要：针对民族风格服装品牌的当前背景进行分析;通过调查研究,归纳出民族风格服装品牌的现状,指出存在的问题,中国传统的特色品牌文化不鲜明,缺乏对传统文化的创新设计,未能很好地结合时尚流行。基于此类品牌风格的独特性,提出三点发展的建议:品牌文化需有切入点和差异性;重视传统元素的创新与环保理念;注重培养设计师的国际化、时尚化眼光。This paper analyzes the background of clothing brands with national style.Through the investigation and study,this paper sums up current situations of clothing brands with national style,points out the existing problems as follows： Chinese traditional characteristic brand culture is not less prominent;there is lack of innovative design of traditional culture;fashion is not combined well.This paper based on the uniqueness of this brand style points out three development suggestions as follows： brand culture should have entry point and differences;attach importance to innovation of traditional elements and environmental protection idea;pay attention to cultivating designers＇ international and fashionable eyesight.

关 键 词：服装品牌 民族风格 中国元素 服装设计 品牌 发展 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]