从历史演变看当代体育经纪人的角色与定位  

Analysis on Contemporary Sports Brokers' Role and Localization from Historical Evolution

作　　者：李亚慰[1] 李建设[2] 

机构地区：[1]中国计量学院体育军事部,浙江杭州310018 [2]浙江体育职业技术学院,浙江杭州311123

出　　处：《中国体育科技》2013年第6期123-129,共7页China Sport Science and Technology

基　　金：国家社会科学基金资助项目(02BTY006)

摘　　要：体育经纪人概念所界定的社会角色和体育角色、市场主体定位和法律主体定位存在基本认识问题。基于此,考证体育经纪人历史脉络,运用文献资料调研、归纳、专家访谈、历史比较与逻辑推理等方法,针对当代体育经纪人在角色与定位领域存在的理论误区、理解偏差及操作困难进行梳理,认为体育经纪人社会角色为"称谓多样,形式多变,提供服务,推广体育",其体育角色为"依托体育,活跃市场,角色确立,有待深化",其市场定位为"一个主体,二元定位,双重身份,三大功能",其法律定位为"多重定位,责权交叠,法规缺失,系统性差"。提出体育经纪人的社会角色较为繁杂,容易误解,应尽量统一称谓;体育角色虽已确立,但极为脆弱,应继续深化功能;市场主体定位业已形成,但较为特殊,应简化归一;法律主体定位未成体系,尚不兼容,应统一规范等建议。Contemporary sports broker concepts are lack of clearly defined in social and sport role, role orientation of market subjects and legal position. Based on it, textual research on the history of sports broker, using the method of literature review, induction, experts interview, historical comparison and logical reasoning, the theoretical misunderstanding, understanding de- viation and operating difficulties and other issues of sports brokers in social role were dis- cussed. The result shows that sports broker social role as appellation is diverse, varied in form, to provide services, the promotion of sports, its sports role as rely on sports, active market, role establishment, needs to be deepened, its market position as a main body, two yuan of posi- tioning,double identity, three big functions, its legal po@ion as a multiple location, status pending, lack of law, responsibility overlapping conclusion, and puts forward corresponding sports broker social role address should be unified, physical role function should continue to deepen, market subject positioning should simplify the normalization and legal subject position should be clear norms proposal.

关 键 词：体育经纪人 角色 定位 历史 演变 

分 类 号：G80-05[文化科学—运动人体科学]