大卫·阿什德传播生态理论的当下解读  

The Interpretation of Ecology of Communication of David Altheide

作　　者：于凤静[1] 

机构地区：[1]大连民族学院文法学院,辽宁大连116600

出　　处：《河北大学学报（哲学社会科学版）》2013年第5期150-152,共3页Journal of Hebei University(Philosophy and Social Science)

基　　金：国家社科基金项目<当代东北地区少数民族新闻传播史研究(1949-2010>(11BXW003);中央高校基金项目<东北地区少数民族新闻传播的媒介生态及其优化研究>(ZJ12RWYB002)

摘　　要：大卫·阿什德传播生态理论认为,人们生存的社会环境已被信息技术和传播范式全面渗透和控制。信息技术和传播范式培养着人们的社会态度和观念,人们的社会观念和行为在暗自契合着媒介情景和传播范式的同时,又反过来影响传播行为。必须认识传播的范式进而成为传播业态的引导者而非为媒介所引导。阿什德的传播生态理论对当下媒介研究和媒介生态评判及对传播业态、传播行为的引导、规范具有十分重要的理论价值和实践意义。The ecology of communication theory of David Altheide suggests that the social environment for people to live has been fully penetrated and controlled by the information technology and communication paradigm. IT and communication par adigm cultivate people＇s social attitudes and perceptions, while people＇s social attitudes and behavior fit the media scene and communication paradigm secretly, in turn affects the communication behavior. Communication paradigm must be recognized and thus become the guide of media industry but not guided. The theory of Altheide has very important theoretical value and practical significance to contemporary media research, media ecology evaluation, communication behavior guidance and norms.

关 键 词：大卫·阿什德 传播生态 传播范式 信息技术 

分 类 号：G206.2[文化科学—传播学]