经济行为中的纽带:成本—收益关联  

The Link of Economic Behaviors: Cost-Benefit Association

作　　者：王娜娜[1] 何晓丽[1] 

机构地区：[1]宁夏大学教育科学学院,宁夏银川750021

出　　处：《商业经济》2013年第21期32-34,共3页Business & Economy

摘　　要：经济行为具有两面性,既包含了个体从中所获得的收益,又包含了为此付出的成本。成本—收益关联理论的研究表明:在人们的经济行为中,时间接近性、复杂性、局部的和因果的框架、构成的显著性和动机都会产生关联影响。也会产生情绪的、认知的和行为的结果,它对商家、消费者、员工、政策制定者的影响更不可忽视。成本和收益的关联性值得被更仔细的研究,它可以帮助人们更好的理解真实世界的现象。The nature of economic behaviors consists of two sides, individual gains and the costs of the gains. The cost-benefit association theory claims that relevant factors in people＇s economic behaviors all make differences, in terms of time proximity, complex relation between cost and benefit, partial and causal framework, prominence of cost and benefit, and motivation. The association also produces emo- tional, cognitive and behavioral outcomes, which greatly affect businesses, consumers, employees and policy makers. Cost-benefit associa- tion deserves to be studied more thoroughly as it can help people better understand real-world phenomena

关 键 词：经济行为 成本—收益关联 心理账户 纽带 

分 类 号：F063.2[经济管理—政治经济学]