甘肃省入境旅游客源市场亲景度与竞争态研究  

The Preference Scale and Competition State of Inbound Tourism Market in Gansu Province

作　　者：董文珍[1] 严艳[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《河南科学》2013年第10期1813-1819,共7页Henan Science

摘　　要：运用地理集中指数、亲景度、竞争态等指标对甘肃省入境旅游客源市场进行分析,旨在揭示甘肃入境旅游客源市场的时空分布规律及整体特征.结果表明:甘肃省入境市场地理集中指数较小,客源市场比较分散,旅游业呈平稳发展态势;主要入境旅游客源市场亲景度差异显著,年度变化较大且竞争态呈现上下波动态势;入境旅游客源市场亲景度和竞争态有一定的联系,但相关性并不显著.在此基础上建议甘肃省客源市场按重点客源市场、主要客源市场及潜在客源市场分层开发.The geographic concentration index,the preference scale, market competition state index were used to analyze inbound tourism market in Gansu Province, aiming to reveal the spatial and temporal distribution and the overall characteristics of the inbound tourist market. Results showed that the geographical concentration index value is slow and the source of tourism market is dispersible. The tourism assumes the steady development trend. The change of the preference scale was notable and the change was obviously yearly, but the competition state was fluctuation in Gansu Province. The relation between the preference scale and the competition state was not especially remarkable. It was suggested that the inbound tourist market according to the key tourist market, the main tourist and the ootential market should be hierarchically developed.

关 键 词：入境旅游客源市场 地理集中指数 亲景度 竞争态 甘肃省 

分 类 号：F590[经济管理—旅游管理]