景区导游词创新研究  

Innovation of Terminology of Tourist Guides in Scenic Spots

作　　者：刘文斌[1] 

机构地区：[1]湖南城市学院商学院,湖南益阳413000

出　　处：《湖南城市学院学报》2013年第5期40-42,共3页Journal of Hunan City Univeristy

基　　金：国家哲学社会科学基金立项课题(12BJY128);湖南省哲学社会科学规划课题(11C0248);湖南省哲学社会科学重大项目(12ZDA09)

摘　　要：景区导游词创新能够满足旅游者个性需求的发展,能够提高景区品质和导游工作的质量,适应旅游产品形态的变化。我国景区导游词存在语言艰涩、文意空洞等问题,这些问题是由导游员自身、行业性质、旅行社、社会等多方面的原因共同作用而产生的,导游员、旅行社以及旅游行政管理部门等方面都应为景区导游词创新做出努力。The innovative of the terminology of tourist guides at scenic spots can meet the individual requirements of tourists and they can improve the quality of scenic spots and tour guides work and to catch up the diversity changes of tourism products. At present, the terminology of tour guides in China is incomprehensible and monotonous, and the context is empty, which is comprehensively caused by tourist guides themselves, nature of the tour guide industry, travel agencies, society, etc. Based on the analyses of the reasons above mentioned, in this paper, how to innovate the terminology of tour guides is proposed in the tour guides, the travel agencies, the national tourism administrative organizations.

关 键 词：旅游景区 导游词 创新 

分 类 号：F590.1[经济管理—旅游管理]