对餐饮企业特价销售的思考  

Thought on Special-price Dish Marketing of Catering Businesses

作　　者：邵万宽 

机构地区：[1]南京旅游职业学院,江苏南京211100

出　　处：《四川烹饪高等专科学校学报》2013年第6期27-29,33,共4页

摘　　要：餐饮特价销售是抢占市场的得力武器,合理的运用特价销售手段可以给企业带来很好的效益,而随意的、带欺骗性质的滥用对企业而言,则是一种慢性自杀。餐饮企业只有靠自身的菜品质量和经营特色才是最终取胜的根本。Special-price dish marketing is a powerful weapon for catering businesses to seize the market, which might bring about considerable revenues if properly handled. However, abuse of this marketing tool, especially when deception is involved, is gradual suicide. The ultimate key for success is dish quality and management.

关 键 词：餐饮企业 特价销售 产品质量 

分 类 号：F719.3[经济管理—产业经济]