株洲城市品牌形象调查与营销启示——基于城市居民视角  

Survey of Zhuzhou Urban Brand Image and Its Marketing Implications:Based on the Perspective of Urban Residents

作　　者：佘高波[1] 

机构地区：[1]湖南工业大学财经学院,湖南株洲412007

出　　处：《湖南工业大学学报》2013年第4期94-98,共5页Journal of Hunan University of Technology

基　　金：湖南省教育厅基金资助项目(13C046)

摘　　要：自2008年以来,株洲城市品牌形象得到了较大提升。为深入了解株洲城市品牌形象在城市居民心中的感知状况,从城市居民满意度出发,调查分析城市居民对株洲城市环境和内部品牌的感知状况,期望对株洲城市品牌塑造和城市管理有所帮助。Zhuzhou urban brand image has been greatly prompted since 2008. In order to deeply understand the brand image of Zhuzhou city in the heart of urban residents, investigates and analyzes the urban residents＇ perception of Zhuzhou city environment and internal brand from the city residents＇ satisfaction, and expects to contribute to the city brand building and city managing.

关 键 词：城市品牌 城市形象 城市居民 内部品牌 株洲 

分 类 号：F29[经济管理—国民经济]