高校公共危机事件中舆情引导与媒体公关探析  

Guidance to Public Opinions and Media in College Public Crisis Events

作　　者：周凡[1] 

机构地区：[1]河南理工大学万方科技学院,郑州451400

出　　处：《湖北第二师范学院学报》2013年第9期36-38,共3页Journal of Hubei University of Education

基　　金：2013年度河南省社科联;河南省经团联调研课题(SKL-2013-549)

摘　　要：随着社会变迁的加剧和改革的深化,高校的生存发展环境也面临新的态势和格局,高校公共危机事件的不断发生引发了现实与网络世界的极大关注。通过及时有效的信息公布和舆情引导可以规避和降低危机事件所带来的风险,给予高校管理新的教育"节点",增强管理工作的科学化和有效性。With the growing social change and the reform deepening, the college is also facing a new situation of survival and development. Frequent college public crises get great concern from the real and online world. The risks of crisis can be reduced through effective guidance to public opinions and media reports, which gives university management a new educational ＂node＂, and makes the management more scientific and effective.

关 键 词：高校公共危机 舆情引导 媒体公关 

分 类 号：G206.3[文化科学—传播学]