中小型科技企业市场营销对策研究  

Study on Marketing Countermeasures for Small and Medium-Sized Technology-Based Enterprises

作　　者：梁林红[1] 

机构地区：[1]贵州财经大学国际商学院,贵阳550025

出　　处：《贵州科学》2013年第6期88-91,共4页Guizhou Science

基　　金：贵州省高层次人才特助经费项目(TZJF-2007年-35号)的资助

摘　　要：技术创新是企业获得核心竞争力和保持竞争优势的主要因素。本文以技术创新理论为基础,基于中小型科技企业的特点以及产品特性、市场和技术特性的分析,提出了中小型科技企业的市场营销对策。Technological innovation is the main factor that enterprises obtain the core competitiveness and main- tain competitive advantages. Based on the theory of technological innovation, this paper analyzes the characteristics of small and medium - sized technology - based enterprises, product properties as well as the characteristics of the market and technology, puts forward the marketing countermeasures for small and medium- sized technology - based enterprises.

关 键 词：中小型科技企业 技术创新 市场营销 

分 类 号：F406[经济管理—产业经济]