我国文化传媒板块上市公司业绩综合评价——基于因子分析和聚类分析  

Performance Comprehensive Evaluation of China's Listed Companies from Cultural and Media Plate——Basing on Factor Analysis and Cluster Analysis

作　　者：马安丽[1] 吴天瑶[1] 马京丽 

机构地区：[1]河北经贸大学数学与统计学院,石家庄050061 [2]新疆乌鲁木齐红山新世纪商务酒店,乌鲁木齐830002

出　　处：《西安工业大学学报》2013年第9期737-746,共10页Journal of Xi’an Technological University

摘　　要：随着我国文化传媒产业的迅速发展和政策扶持力度的加大,资本市场为文化传媒企业提供的融资和重组机遇已越来越受企业和投资者重视.本文对我国沪深两市35家文化传媒板块上市公司2013年3月底发布的一季度财务报告数据进行了因子分析和聚类分析,得出其综合业绩排名,并进行分类,以区别绩优、较优、中等业绩、偏差和最差公司,据此找到各类公司的优势因子和劣势因子,定量和客观地评价了其综合业绩和基本面特征.分析结果为有效把握文化产业上市公司的总体特征及其发展潜力提供借鉴,并为企业债权人、公司管理层和投资者提供了决策和投资建议.With the rapid development of China＇s cultural and media industry and the increasing policy supports, financing and restructuring opportunities created by capital market for cultural and media enterprises have been more increasingly valued by enterprises and investors. Factor analysis and cluster analysis methods are used to study, the business performances of 35 listed companies on Shanghai and Shenzhen stock markets based on the first quarter financial reports released in late March 2013. Then by using comprehensive performance＇s ranking, these companies are classified into optimal, good, moderate, worse and the worst groups , with their strengths and weaknesses examined accordingly. And their comprehensive performance and fundamental characteristics are evaluated quantitatively and objectively. This study provides reference to effectively grasp cultural and media industry and provides advices on the general characteristics of listed companies of the decision-making and investment for advices for creditors, corporate managers and investors.

关 键 词：文化传媒上市公司 财务指标 因子分析 聚类分析 业绩综合评价 

分 类 号：G124[文化科学] F832.51[经济管理—金融学] F224