商务语言研究的社会语言学视角与方法  

Towards Sociolinguistic Perspectives and Methodologies of Business Language Studies

作　　者：谷小娟[1] 

机构地区：[1]对外经济贸易大学

出　　处：《中国外语》2013年第4期20-26,共7页Foreign Languages in China

基　　金：教育部人文社科项目"当代商务语言的社会语言学研究-中国内地与香港的比较视角"(10YJA740029)部分成果

摘　　要：本文综述商务领域社会语言研究的理论、结论和研究方法,从"商务语言"和"语言商务"两个互补视角,概述商务活动所使用的语言、符号,包括英语作为通用语、全球英语和国际英语等提法的不同内涵,语言使用状况和问题,例如皮钦语和语码混用等语言接触现象,各种口语、书面语语体特征;以及商务语言使用中体现出来的商务社会范畴和关系,如权势、身份、语言政策、客户关系、上下级关系、语言与社会互为商品化关系等。主要的社会语言学研究方法包括语言变异研究方法、民族志内省法、交际模式分析、语篇分析、话语分析、批评话语分析、多模态分析等。本文的研究结论对商务英语研究的理论视角与方法具有启示。This paper reviews sociolinguistic studies of business world in terms of theory, conclusion and methodology from two complementary micro- macro perspectives： business language and language business. The former surveys the languages and semiosis employed in business activities such as English as the Lingua Franca, global Englishes and international Englishes, language use behavior and problems such as language contact （e.g. Pidginization and code mix） and generic features of oral and written business discourses; and the latter the social categories and relations embodied in business language use, including power, identity, language sales representatives and policy, relations between customers, and between superior and subordinates, and co-commodification of language with society, etc. The sociolinguistic methods examined here are mainly variationism, ethnomethodological introspection, interactional pattern study, textual analysis, （critical） discourse analysis, and multimodal analysis. Based on the literature review, this paper profiles the development trends in research domain and methodology of business sociolinguistics and envisages the disciplinary prospect.

关 键 词：社会语言学 商务语言 理论视角 研究方法 

分 类 号：H0-06[语言文字—语言学]