大众传媒在西藏非物质文化遗产保护中的功用探析  

An Annalysis of the Funtions of mass media in the Protection of Tibet's Intangible Cultural Heritage

作　　者：常凌翀[1] 

机构地区：[1]西藏民族学院新闻传播学院,陕西咸阳712082

出　　处：《西藏大学学报（社会科学版）》2013年第3期37-43,共7页Journal of Tibet University

基　　金：2010年度国家社会科学基金项目"文化产业的媒介品牌与创意发展战略研究"(项目号:10XXW011);2010年度教育部人文社科重点研究基地重大项目"西藏新闻传播与社会发展研究"(项目号:10JJD860006)阶段性成果

摘　　要：全新媒介语境下,借助现代媒介技术的传播优势,对西藏非物质文化遗产进行保护和传承具有积极而深远的意义。不仅为非遗保护提供新的传播路径,且大大提高了非遗的普及教育和传播效果。当然,也要正确认识大众媒体对西藏非遗保护与传承的积极作用和消极影响,积极发挥现代传媒的数字技术优势,实现西藏非遗健康有效地传播和承继。It is far-reaching significant to depend on the advantages of modern media technology to protect and inherite the intangible cultural heritage in Tibet.It means that a new way is opened for promoting the protection of intangible cultural heritage,and the way is more effective to to spread the knowledge of intangible cultural heritage.However,it is important to have a correct understanding of mass media＇s positive and negative functions in the preotection of Tibet＇s intangible cultural heritage frist,then to actively exert the advantages of digital technology of modern media so as to achieve healthy and effective dissemination and inheritance of Tibet＇sintangible cultural heritage.

关 键 词：西藏 大众传媒 非物质文化遗产 

分 类 号：G206[文化科学—传播学]